I don’t know what’s happened in the last couple of weeks, but since I sorted out my inbox all I want to do is blog. I spend every waking moment (that isn’t working or eating) doing something blog related. That might be planning new content, playing around with plugins, replying to comments or, most recently, learning. I’ve thrown my all into learning as much as I can about the blogging biz. And it’s about time! Essential Twenty has existed for almost 2 and a half years, but I don’t know anything. But not knowing anything has lead my to researching everything. Including webinars.
Until a couple of months ago, I didn’t really care. I was happy pottering about and just existing in the blogging community. But now people who started after me who are full steam ahead on their blog. There’s obviously circumstances that have allowed this, such as a supportive (or money-making) partner or being unable to work meaning you have time to spend on growth, and I don’t begrudge that. I did write a full post on this but it ended up sounding really offensive, so I scrapped it, but some people have the time that others simply do not. Unfortunately for me, I have to work full time.
Blogs are difficult to grow, especially when you’re working full time. You get trapped in the cycle of not having enough time to spend on your blog meaning you just don’t have time to grow. Realistically if I want a full eight hours of sleep per night (which I usually do), by the time I’ve taken out my work and eating schedules I have just 3 hours maximum per night to spend on blog work. But this is me we’re talking about, so I’ve got to get a Netflix session in too meaning over the week I have around 10 hours per week on my blog. I also spend maybe half a day per weekend on average creating blog content, so let’s call it 15 hours per week. I’m trying to work part time on something that requires full time effort.
And that’s where my mission to learn is coming in. A fortnight ago I spent hours scouring the web for online courses and worksheets that can help me improve my blog. I’ve got my hands on a few freebies, and even paid out for a couple of smaller bits but the big courses are just too far out of my budget right now. Fortunately for me, and for you, a lot of the big ecourse writers put together free webinars. It’s another selling tool, and you’ll find yourself sitting through 15 minutes of a sales pitch to get some free information, but it’s something that I really encourage your look into if you’re serious about blog growth.
Two courses I’ve got my eye on are the Blog To Boss and the Pinfinite Growth. Do I look like the sort of person who can drop around £1000 on a couple of courses? Absolutely not; I can’t even afford a holiday right now (no matter how hard I’m saving for a trip around the continent this summer)! However, the course authors put on regular webinars as an introduction to their course and it’s the perfect way to learn a couple of industry secrets. They’re the experts after all!
In the webinar hosted by Melyssa Griffin, the author of Pinfinite Growth, I was introduced to the idea that Pinterest is a search engine. One of my goals for 2018 is to stop using Pinterest as a social media page, but a search engine. I want people to find my blog through it rather than use it to spend my life pinning beautiful landscapes in Croatia (which I spend an awful lot of time doing).
Kate McKibbon’s webinar talked about setting up a blogging business, just like she has with the Secret Blogger’s Business. An introduction to how she went from earning nothing from blogging to making it her full time profession. I need to turn Essential Twenty into a business if I want to earn money from it! This was a lot more interactive than the first webinar I took part in, but I learnt just as much from them both.
And the best part of all of this, these webinars were free! They throw in a few little freebies too just for taking part, so if you’re interested in worksheets, checklists and ebooks, webinars are definitely worth checking out. For the rest of 2017 I will be setting up a business plan and all sorts, so that in 2018 I can put everything I’ve learnt so far into action. Webinars have seriously helped me along the way to turning Essential Twenty into the blog I really want it to be.