Face Mask Friday: Which L’Oreal Pure Clay Mask Is For You?

L'Oreal Pure Clay Masks | Essential Twenty

Last year, the beauty world was hit by the L’Oreal Pure Clay Masks. I feel like this was the first time multi-masking really hit the mass market and it took me ages to get hold of the original three masks. They were sold out everywhere! L’Oreal have now released another two masks to add to the range which haven’t had as much hype as the original three, but I still want to talk about them. Which masks are for your specific skin type? Which masks will do what you want from a face mask? I’m about to break it all down for you and essentially give you the hard sell as I really rate these face masks.

Each Pure Clay Mask contains a blend of three pure clays, as well as its own natural ingredient to give you the ultimate face mask. Kaolin absorbs impurities and excess sebum; montmorillonite eliminates impurities, and ghassoul clarifies. Each mask is designed to be applied in a thin layer, left for 5-10 minutes then washed off with warm water. These masks can be used for multimasking (applying a different mask to different areas of the face, depending on what that area of skin needs most; your bespoke facial) or alone to reveal healthier looking skin.

Each pot contains 50ml, giving enough product to give around 10 full face applications. I must have a smaller face than average as I find I use about 3ml of mask for a full face application rather than 5ml, but either way I think you get quite a lot of bang for your buck with these masks.

L'Oreal Pure Clay Detox Mask | Essential Twenty

L’Oreal Pure Clay Detox Mask: Clarify & Detoxify

The detox mask blends the aforementioned three pure clays with black charcoal which acts as a magnet to draw out impurities. This mask works by getting deep into the pores to clear out debris, revealing clearer looking skin.

L'Oreal Pure Clay Purity Mask | Essential Twenty

L’Oreal Pure Clay Purity Mask: Purify & Mattify

The purity mask blends the three pure clays with eucalyptus extracts to purify the skin. This mask works deep into the pores to purify and mattify, without drying the skin out. Full review here.

L'Oreal Pure Clay Glow Mask | Essential Twenty

L’Oreal Pure Clay Glow Mask: Brighten & Exfoliate

This glow mask blends the base clays with red algae to brighten the skin. Having a beaded texture, the removal of this mask also give the skin a physical exfoliation. Full review here.

The two most recent masks are pretty new to my collection, and new on the shelves, so I haven’t tried them out yet but definitely expect to see a full review when I have used them.

L'Oreal Pure Clay Blemish Rescue | Essential Twenty

L’Oreal Pure Clay Blemish Rescue Mask: Clear & Unclog

Again, blending the three pure clays with another ingredient, in this case, marine algae, to unclog blackheads and clear imperfections. The blemish rescue mask leaves the skin pure and fresh without drying out the skin.

L'Oreal Pure Clay Bright Mask | Essential Twenty

L’Oreal Pure Clay Bright Mask: Even Tone & Illuminate

The final mask, the bright mask, adds yuzu lemon to the original clay base to even the skin. This mask clarifies the skin tone, as well as freshening and illuminating the skin. This one in particular is designed for ethnic skin.

Maybe you’re lucky enough to only require one of these masks in your collection, but these masks are perfect for multimasking if you’re like me and need a little more help in your skincare routine. Have you tried any of these masks?

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