I love a brow gel, and have tried a fair few over the years. However, I do have one firm favourite. In fact, I might just be the biggest fan of the Benefit Gimme Brow. I’ve gushed over it on social media many a time and you can bet your bum that I’ve written a post on my thoughts too. In fact, alongside Rimmel Stay Matte it’s probably the only product I’ve used every day for the past 9 months or so. It’s a fantastic product! Apart from maybe the price. At £20 a pop (I don’t know when this happened, it was £18 when I last bought it), it does last, but so do cheaper options. Is this really the best product of its type or can you get it cheaper elsewhere?
Whilst a lot of brands have released tinted brow gels, the USP behind Gimme Brow is that is it adds fibres into your brows that adhere to the skin. If you have large brows with sparse areas, then this creates the illusion of a fuller brow and natural definition. And that’s why I love this brow gel, it looks natural. Sure the instabrow looks great on a night out but I haven’t got a lot of time to spend on my makeup each morning before work. What I do have is 10 minutes to slap on the minimum makeup to ensure that I look alive. Gimme Brow is quick and easy to use and the light shade is the perfect match for my brows!
But like I say, £20 for 3g is steep. If you’re eager to try Gimme Brow but don’t want to pay the full amount, Boots have fairly recently released 1g sample sizes of the Gimme Brow in two of the shades for £5. This does work out cheaper than the full sized Gimme Brow which I’ll definitely be baring in mind when I need to repurchase! Fortunately for anyone who isn’t prepared to spend £20, or is after a cruelty free alternative (see a full list of CF brands here – this is a fab reference page that a number of my blogging pals use), then you’ve got to try out the Essence Make Me Brow.
I’m going to be honest, I’ve not tried a lot from Essence but I definitely intend on doing so this year. However, around a year ago I was doing one of my many wanders around Wilko and spotted this brow gel. There are obviously a lot of drugstore brands that are duping higher end products and this seems like the case here, but I’m not going to go blasting a brand for something I’m not sure of. The shades of the lighter tones are pretty similar, and they both have fairly small fibre tips, but that’s where the similarity ends.
The Gimme Brow wand is tapered and also a lot softer, with the Make Me Brow wand being the same diameter for the full length. It’s also pretty scratchy to use – a big no from me. I find that Make Me Brow adds colour to the brow, but it doesn’t add the fibres that Gimme Brow achieves. Plus, the tapered wand from Benefit makes it easy to groom your brows whilst applying the product. The grooves in Make Me Brow are a little deep so a lot of product gets stuck on the wand, making it difficult to work through the brow.
Not only do they apply differently, they act totally differently. Gimme Brow works as an actual brow gel which sets down any stray hairs, whereas Make Me Brow just adds colouring. I don’t have particularly wispy brows, but for people who do, the Essence gel just wouldn’t work. If you’re after a tinted brow gel, I’d personally go for the Rimmel Brow This Way Styling Gel, but that’s not what either of these products do.
These may look like similar products (especially if you compare the Essence version to the old Benefit packaging) but when you actually come to use them they are nothing alike. If you have a full brow then Make Me Brow will do the trick, but if you want to fill in any sparse areas then Gimme Brow is your only option.